Augmented Reality (AR)

Augmented Reality (AR) is a transformative technology that overlays digital information and virtual elements onto the real-world environment. Unlike virtual reality, which creates entirely immersive digital experiences, AR enhances the physical world by integrating computer-generated content into the user’s real-time perception. This interaction between the virtual and real worlds opens up new possibilities for applications across various industries.

AR technology utilizes devices such as smartphones, tablets, or AR glasses to superimpose digital information onto the user’s view of the physical world. This can range from informative overlays, interactive games, or virtual design elements integrated into the user’s surroundings. AR has found applications in fields like education, gaming, healthcare, and retail, revolutionizing how people interact with digital content in their daily lives.